I am a Research Scientist in the AI & Economics lab at Spotify. My research focuses on econometrics and machine learning and its application to causal inference and decision-making problems in the digital economy. Areas of interest include experimentation, personalization, human-AI complementarity, and the use of digital technologies in business and policy.

At Spotify, I lead research and development in how to improve the efficiency and effectiveness of experimentation, evaluation, and training of recommender systems, including how generative AI can augment traditional approaches. The methods and tools I have developed are used internally for product innovation and have improved the Spotify Homepage serving 760+ million users.

I received my PhD from ETH Zurich in 2024, advised by Stefan Feuerriegel and Florian von Wangenheim. During my doctorate, I visited the Operations, Information, and Technology group at Stanford GSB, hosted by Jann Spiess, and interned as Machine Learning Research Scientist at Booking.com. I also contribute to the nonprofit Algorithm Audit.

I hold master's and bachelor's degrees in Statistics and Business & Economics from Lund University, Sweden. Before my PhD, I worked in marketing science at GfK (acquired by NielsenIQ) and in performance marketing at Precis Digital.